It’s important to us that parents feel confident in what they choose to put on their babies’ skin -- that can only be possible with complete transparency, so we’re sharing 100% of the ingredients in our bottle, including fragrance.
- JOHNSON'S® products are 100% gentle*
- JOHNSON'S® products have been free from parabens, phthalates, 1,4 dioxane and formaldehyde-releasing preservatives since 2015—but now all our washes, shampoos, lotions and creams are even gentler without dyes** and sulfates and use more naturally-derived ingredients.
- 2009: Globally phthalate-free formulas
- 2013: Globally free of formaldehyde-releasing preservatives
- 2015: Globally paraben-free formulas
- Allergens are a big concern for parents and known allergens are always changing. JOHNSON'S® formulas were already free of known allergens, but we pushed further in choosing to keep potential and an expanding list of allergens out of our formulas*.
- Wherever standards differ around the world, we go with the toughest – and our fragrances surpass even the highest global standards.
*Wording will need to be adjusted for AP, and possibly other markets.
**REGIONS to include the appropriate caveat:
- GLOBAL: *excluding bar soap, cologne and toddler rinse-off products.
- APAC: *excluding Cooling Bar Soap, Pink Blossoms Bar Soap, Active Fresh Wash, Cooling Wash
- EMEA: if there is no dye in Bedtime Soap, you can say “all products”. The latter was under discussion
- LATAM – *excluding bar soaps and most colognes
- NA - *excluding cologne
Previously, for ingredient disclosures our approach was basically to strictly follow government regulation requirements for their markets. Quite often this did not include a full list of ingredients, or detailed information about fragrances. However, as part of our effort to continuously raise standards, we are raising our own ingredient disclosure requirements with the goal of 100% transparency. This means that now, in many cases, we significantly exceed what is asked for by local regulatory bodies.
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